Wow'em to make the going great.
Year: 1969
Artist: Henry "Hank" Syverson
In the 1960-70s, Hank Syverson worked as an illustrator at J. Walter Thompson supporting various accounts, including Pan Am. In the late 1960s, he produced whimsical art for a series of ads which become the "GO" campaign which ran through the early 1970s. Some of the ads were produced as posters in various sizes including 12 x 19, 21 x 22 and 28 x 48.
In this poster, a Pan Am colleague is reminded to wow'em to make the going great.